Where is the Sailor Moon store in Harajuku?
On the B0.5 floor of Laforet Harajuku, 1-11-6 Jingūmae.
Part of: Tokyo Anime Tour: Which District to Pick
Browse more: Anime Shopping Beyond Akihabara
Harajuku is a fashion district, but it has five official anime and character shops worth knowing: the Sailor Moon store on Laforet Harajuku's B0.5 floor; Kiddy Land Harajuku, five floors of character goods from Snoopy to Pokémon; Sanrio Harajuku with SANRIO CAFE upstairs on Takeshita-dori; ULTRA MART TOKYO, Tsuburaya's own Ultraman shop, which is cashless only; and Harajuku Gamers, the official tie-up shop for Love Live! Superstar!!
I run private anime tours in Akihabara most weeks, and this is the Harajuku list I give guests.
Harajuku is character goods and official shops; secondhand and figure hunting belong to Akihabara.
Which anime shops are in Harajuku?
From each shop's official page: Sailor Moon store, Laforet Harajuku B0.5, 1-11-6 Jingūmae; Kiddy Land Harajuku, 6-1-9 Jingūmae; Sanrio Harajuku and SANRIO CAFE, Takeshita-dori Square, 1-16-4 Jingūmae; ULTRA MART TOKYO, 1-14-24 Jingūmae; Harajuku Gamers, 6-16-2 Jingūmae.
| Shop (official) | Where | For |
|---|---|---|
| Sailor Moon store | Laforet Harajuku B0.5, 1-11-6 Jingūmae | Store-original Sailor Moon goods |
| Kiddy Land Harajuku | 6-1-9 Jingūmae | Five floors: Snoopy, Chiikawa, Ghibli, Doraemon, Pokémon, Kirby, Super Mario, Sanrio and more |
| Sanrio Harajuku / SANRIO CAFE | Takeshita-dori Square, 1-16-4 Jingūmae; shop 1F–2F, café 3F | Harajuku-only Sanrio goods; character café |
| ULTRA MART TOKYO | Harajuku TW Bldg 1F, 1-14-24 Jingūmae | Ultraman; run by Tsuburaya; cashless only |
| Harajuku Gamers | 6-16-2 Jingūmae, 1F | Love Live! Superstar!! official tie-up shop |
The five shops on the map. Tap one for directions.
Two more official shops sit at the Omotesandō crossing: hololive production's official shop in Tokyu Plaza Omotesando "OMOKADO", and ONE PIECE Mugiwara Store HARAJUKU in Tokyu Plaza Harajuku "Harakado".
Laforet is one minute from exit 5 of Meiji-jingumae (Harajuku) Station, or five minutes from JR Harajuku's Omotesandō gate. For the anime-district comparison, see which Tokyo district for an anime tour; for Akihabara, my Akihabara anime tour.
What should you know before visiting each one?
The Sailor Moon store limits store-original items to three of each per purchase and may use numbered tickets on busy days. Kiddy Land is a tax-free shop. SANRIO CAFE has 32 bookable and 34 walk-in seats, with bookings from two people. ULTRA MART TOKYO takes no cash, and some limited items have been sold by LINE lottery. Harajuku Gamers is Gamers' Superstar!! shop.
| Shop | Key rule (official) |
|---|---|
| Sailor Moon store | Three of each original item per purchase; numbered tickets possible on busy days |
| Kiddy Land Harajuku | Japan Tax-free Shop mark on its floor guide |
| SANRIO CAFE | Web booking from two people; walk-in seats with numbered tickets when full |
| ULTRA MART TOKYO | Cards, e-money and QR only; no cash |
| Harajuku Gamers | Official Love Live! Superstar!! tie-up shop |
This is the honest section. The Sailor Moon store and ULTRA MART both publish entry limits or lotteries for busy days and new releases, so check each shop's official page or X account before a release day. For Ultraman, the M78 shops at Tokyo Station and Solamachi are simpler alternatives to ULTRA MART.
How do you plan a Harajuku anime walk?
All five are in Jingūmae, Shibuya City. Laforet is one minute from Meiji-jingumae (Harajuku) Station's exit 5; put the other addresses into a map app and walk them in a loop. Allow an hour or two, more if you queue or book the café.
- 1Start at Laforet, exit 5 of Meiji-jingumae
- 2Put the other addresses into a map app
- 3Walk them in a loop
- 4Allow an hour or two
If you also want Love Live! places in Akihabara, the first series' shrine, Kanda Myojin, is a short walk from Akihabara Station. For Tokyo Station's cluster of official shops, see Tokyo Character Street.
Can you shop tax-free in Harajuku?
At some shops. Kiddy Land's floor guide carries the tax-free mark; the Sailor Moon store's official pages do not mention it, so ask at the till. From 1 November 2026 you pay the tax at the till and get it back after a customs check at the airport.
- 1Shop at a tax-free shop
- 2Pay the tax at the till
- 3Pass the customs check at the airport
- 4Get the tax back
Tax-free shopping in Japan after November 2026 explains the change, and cash or card in Japan helps with cashless shops like ULTRA MART.
Frequently asked questions
Is there a Sanrio store in Harajuku?
YESSanrio Harajuku is on the 1st and 2nd floors of Takeshita-dori Square, with SANRIO CAFE on the 3rd.
What anime goods does Kiddy Land Harajuku sell?
Character goods across five floors, including Chiikawa, Ghibli, Doraemon, Pokémon, Kirby, Super Mario, Sanrio and Snoopy.
Is there a Love Live! shop in Harajuku?
YESHarajuku Gamers is the official tie-up shop for Love Live! Superstar!!
Does ULTRA MART TOKYO take cash?
NOIt is cashless only.
Characters in Harajuku, anime in Akihabara
If you would like an Akihabara day chosen around the series you love, Adventure in Akihabara with Anime is my private half-day walk, three to four hours, never shared with other guests. The price is on the tour page.
About the author. I am Yuuki, a Japanese teacher and Akihabara anime tour guide based in Tokyo. I run private anime tours here most weeks, rated 4.96★ on Airbnb across 171 reviews. I have watched over 1,500 anime series, which is either a qualification or a warning depending on your point of view.
See the Akihabara anime tour →
Sources · checked 4 October 2026
セーラームーンストア：アクセス：美少女戦士セーラームーン 30周年プロジェクト公式サイト美少女戦士セーラームーン 30周年プロジェクト公式サイトセーラームーンストア：注意事項：美少女戦士セーラームーン 30周年プロジェクト公式サイト美少女戦士セーラームーン 30周年プロジェクト公式サイト
アクセス | ラフォーレ原宿ラフォーレ原宿
原宿店 | キデイランドへようこそ！キデイランドへようこそ！ | キャラクターグッズなら、キデイランド。人気キャラクターが集まる夢あふれる店舗を運営
floorguide202605.jpg (1030×1459)www.kiddyland.co.jp
SANRIO CAFE（サンリオカフェ）原宿店サンリオ
【更新】Sanrio 原宿店＆SANRIO CAFE 原宿店（東京）｜サンリオサンリオ
ULTRA MART公式サイトTOP | ULTRA MART公式ULTRA MART公式
（2026年9月1日より通常販売に変更）「mofusand×ウルトラマンKiramekko（ウルトラマンティガ）」の購入方法について｜ULTRA MART公式ULTRA MART公式
| ゲーマーズwww.gamers.co.jp
New Shop Opening in Harajuku, the Hub of Trends! “hololive production official shop in Harajuku” Will Launch on April 24hololive.hololivepro.com
店舗一覧 | ONE PIECE 麦わらストアONE PIECE 麦わらストアRelated
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